VP of Marketing and Communications
Planned Parenthood of the St. Louis Region and Southwest Missouri St Louis, MO
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Planned Parenthood of the St. Louis Region and Southwest Missouri St Louis, MO
Planned Parenthood of the St. Louis Region and Southwest Missouri St Louis, MO
1 month ago 35 applicants
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Are you seeking a leadership position with an organization that fights for reproductive rights? Do you have experience in non-profit, social justice, and/or reproductive rights? If so, this position might be just what you've been looking for. PPSLRSWMO currently has a full-time VP of Marketing and Communications position available.
PLANNED PARENTHOOD OF THE ST. LOUIS REGION AND SOUTHWEST MISSOURI
POSITION TITLE: Vice President of Marketing and Communications
STATUS: Full Time, Exempt
REPORTS TO: President and CEO
SALARY: $120,000-$140,000
Cover letter required. Applicants without a cover letter will not be considered.
Must have or be willing to obtain COVID-19 vaccine, booster and flu vaccine
Planned Parenthood St Louis Region and Southwest Missouri (PPSLRSWMO) offers a robust benefits package.
Employer Paid:
Healthcare: Approximately $100 per pay period
Life Insurance: Equal to one year’s salary up to $100,000
Paid Parental Leave: 8 weeks of full salary after the event (birth or adoption)
Retirement plan with up to 6% contribution after 1 year of employment
Employee Paid/Voluntary Benefits Include:
Vision: Approximately $4 per pay period
Dental: Approximately $5 per pay period
Mail in pharmacy benefits
$200 well-being reward
Aflac: Short-Term Disability, Accident Policy and Hospitalization Policy
Life Insurance up to $100,000
Generous Paid Time Off: 8 Sick Days, 10 Vacation Days, 5 Care For You Days and 9 Holidays
Position SummaryResponsible overall direction and strategy for three primary aspects of Planned Parenthood programs: marketing and patient acquisition programs; integrated internal and external communications; and messaging and reputation management. This position has overall responsibility for setting strategies that advance our mission, expand our patient and education users, expand our base of community and philanthropic support, enhance our brand identity, and support the organization’s revenue and operational goals. This position may fulfill the cell phone reimbursem*nt policy requirements.
Primary Duties PerformedMarketing and Patient Acquisition
- Create the overall marketing strategy for attracting and retaining patients, working with staff and patient services managers
- Determine needs/opportunities for patient recruitment in all markets within the agency's service area
- Develop and implement annual marketing plan
- Utilize data, analytics, research, outside consultants and resources, including PPFA, best practices, and results driven strategies to support and inform patient acquisition efforts
- Plan and work with patient services, community education, and public policy staff and managers to design and implement localized marketing efforts for each center or service including one-on-one contact with potential referral sources, health promotions, and incentive campaigns
- Develop marketing materials, including digital, to support patient acquisition, ensuring message and image consistency with other agency outreach efforts
- Develop and implement tracking system to monitor results of patient acquisition efforts, and share this with senior team and staff on a regular monthly basis
- Develop the necessary infrastructure for rapid deployment of messaging and tactics to advance patient acquisition goals based on real-time developments in the marketplace and region
Communication and Brand Management
- Develop and manage internal and external communications, media, and strategies that foster positive public perception of Planned Parenthood and enhance our brand identity and reputation
- Create communications strategies targeting key stakeholders and constituencies that share the full breadth of our services, contribute to continuing positive interest in reproductive health services and specifically in this affiliate to include entire service region, including parts of the state in which we do not currently have centers
- Develop and implement state-of-the-art web and digital strategies that advance our communications strategies with key stakeholders and constituencies
- Create effective relationships with local and national media across varying platforms
- Develop the necessary infrastructure for rapid deployment of messaging and tactics to advance targeted communications goals based on real-time developments in the press, the legislature or the courts
- Work closely with the CEO, and the senior executive team to develop internal processes that ensure a culture of open communication and collaboration in creating and executing upon developed strategies
- In consultation with the Executive Team, develop internal communications that inform and engage employees and volunteers around our mission, strategy, and current and expected events that impact our work
- Seek out new and innovative ways to extend the reach of the organization to diverse communities
- Provide leadership for external collaboration and partnerships, including identifying and establishing relationships with third-party validators
- Support and inform other departments’ continuing efforts to enhance relationships with providers, schools and vendors
Other
- Ability to train for being an effective media spokesperson
- Recruit, select, manage and retain highly competent professionals and provide the leadership to maintain a motivated, productive and qualified team
- Senior liaison with the board communications committee
- Other duties as assigned
- Periodic travel to affiliate locations may be required
Supervisory ResponsibilitiesSupervise Marketing and Communications Coordinator and Brand Director
QualificationsBachelor’s Degree in marketing, communication, branding or health related field required. Masters degree preferred. Five years of experience in marketing and communications. Experience with valuation of marketing and communications programs. Strong strategic thinking skills; creativity. Excellent communication skills including public speaking and writing. Understanding of new digital platforms, their use, benefits/costs. Demonstrated ability to work with diverse populations. Multi-lingual a plus.
Ability to travel throughout the region; some evenings and weekend work may be required. Demonstrated leadership in maintaining positive employee relations. Strong commitment to the mission, goals and values of Planned Parenthood and the ability to communicate those goals and agency values to employees, volunteers, applicants and community contacts.
Language SkillsAbility to read, analyze, and interpret the most complex documents, including marketing, communication and branding laws and regulations. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or Board of Directors. Excellent written communication skills, phone and computer skills.
Mathematical SkillsAbility to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to monitor budget and to prepare annual marketing and communication budget.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The noise level in the work environment is usually moderate. Confidentiality is required. Ability to effectively manage multiple tasks and responsibilities and requests. Ability to prioritize and meet objectives. Ability to function in a high energy and high productivity environment.
PPSLRSWMO maintains a strict policy prohibiting discrimination on the basis of race, color, religion, sex, pregnancy or pregnancy-related conditions, age, sexual orientation, gender identity or gender expression, economic background, national origin, citizenship, disability, marital or relationship status, military service or veteran status, or any other characteristic protected under applicable federal, state or local law.
PPSLRSWMO acknowledges and owns our past and present; therefore, we seek to look inward into how white supremacy continues to show up in our organization. We have a responsibility to create a place of equity and of inclusion, and we commit to dismantling racism and moving the needle to a more equitable workplace.
PPSLRSWMO is a tobacco-free workplace and an equal opportunity employer.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Hospitals and Health Care
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